Our Friends

Not Sponsors.
Friends.

We don't chase sponsorships. We don't sell shoutouts. We don't run referral codes. If a brand or a person believes in what we're building, the deal is simple: be a friend. Show up. Be cool. Maybe we'll mention you because we actually like you. That's the whole arrangement.

01The Deal

Friendship Has
A Short Rulebook.

  • No Strings

    We won't owe you anything. You won't owe us anything.

  • No Referrals

    No codes. No tracking links. No commissions.

  • No Money

    We don't take payments to feature anyone.

  • No Selling On Socials

    Our feed isn't a storefront. We won't pretend it is.

  • Occasional Mention

    If you genuinely help the pack, we'll say it out loud.

  • Quiet Support

    Show up when you can. That's enough.

02Currently Friends With

One Friend
So Far.

Right now there's exactly one name on this page. We'd rather have one real friend than ten logos in a footer. If that grows over time, it grows. If it doesn't, that's fine too.

Sportsmagneter logo — black SPORTS over red MAGNETER
SportsmagneterFriend: Brian

Magnets, Not Pins.

A small Danish outfit out of Denmark that solved a very small, very annoying problem: holes in your race shirt from safety pins. Four little magnets instead of four cheap pins. That's it. That's the product. We started talking to Brian because we liked what he made and stayed friends because he never once asked us for anything in return. He shows up. He cheers. He sends magnets to runners in the pack signing up for their first bib. That's the whole arrangement.

sportsmagneter.dk
Brian behind the Sportsmagneter booth at the Copenhagen Marathon expo, giving a thumbs up
Brian — Sportsmagneter
A set of four red Sportsmagneter race-bib magnets on a white card reading 'We ❤ Denmark'
A Berlin Half Marathon race bib for runner Jonas, attached to a black jacket with magnets instead of safety pins
Why We Love It

Pins Are Annoying.
Magnets Are Cool.

Anyone who's pinned a bib to a brand-new shirt at 6am in the cold knows the feeling. You stab a finger. You bend a pin. You leave four small holes that never quite go away. Brian fixed that with four little magnets. Tiny problem. Genuinely better solution.

  • 01

    No more holes punched through your favourite race shirt or your nicest jacket.

  • 02

    Goes on in seconds. Comes off in seconds. No fumbling with bent pins in the cold.

  • 03

    Strong enough to hold a bib through a full marathon — wind, rain, sweat, the lot.

  • 04

    Reusable. One set lasts a season. Probably more.

  • 05

    Made in Denmark by people who actually run.

Get A Set →
Three runners smiling together with medals after a race
What It Looks Like

Friends Of
The Pack.

This is the energy we're after: people who show up, back each other, and are still smiling once the bib comes off. That's worth more than any formal partnership page.

Wanna Be Friends?

Brand Or Human.
Same Deal.

If you run a company, lead a brand, or just want to quietly back what we're doing — slide into the DMs. No pitch deck needed. No marketing brief. Just say hi.